Billions of minutes of TV analysed

A fusion of advanced digital signal processing and big data analytics to drive unparalleled media insights and targeted TV to Mobile audience engagement

Expertise

Expertise

media-buying

MEDIA BUYING OPTIMIZING


Access to massive viewership data repositories can drive data-driven decision making; data insights from ZAPR’s media consumption data can  lead to increased efficiencies in the media-buying process.
tv-mobile

TV TO MOBILE AUDIENCE ENGAGEMENT


ZAPR’s Audience Platform is the ultimate tool which helps brands and media companies to identify audiences who have watched their TV commercials, or segment audiences based on their media consumption, and re-engage with them across the mobile, digital and social universe.
app-monetization

ENHANCED APP MONETIZATION


Leading publishers are associating with ZAPR to drive disruptive feature offerings for their user base and to bolster their monetization capabilities. ZAPR is catalysing the shift of TV advertising dollars to mobile which paves way for higher eCPMs through video and rich media ad formats.
media-research

ADVANCED MEDIA RESEARCH


Survey TV viewers in real-time to measure effectiveness of TV brand campaings and receptiveness to TV shows. Include ZAPR in OneSource studies  and track a user through the entire sales funnel from awareness down to purchase.

Offerings

ZAPR offers a suite of services to different partner types. Click on the icons below to know more.

IN THE MEDIA

CASE STUDIES

Clients

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