Background

TARGET HIGH IMPACT SHOW VIEWERS

Identify audiences of top shows like Big Boss or IPL

DRIVE FREQUENCY

Recognize audiences being exposed to your TV commercials

COMPETE FOR SHARE OF MIND

Spot audiences being exposed to competitor campaigns

Now drive brand awareness like never before! ZAPR enables brands to target viewers of specific TV channels, shows and ads on their mobile devices. For the first time in the history of Indian media, brands can now create audience segments based on TV viewership patterns and re-engage with them on mobile in a relevant, personalized and contextual manner.

AUDIENCE BUYING ACROSS SCREENS

Buy GRPs on mobile. Extend reach and frequency for your TV campaigns.

No matter what screen the eyeball is on, the content being viewed will always be yours.

Have a multi-screen strategy for every single user's multi-screened world.

Brands can re-engage with their TV audiences even when they’re not paying attention to the content played on TV. Push content not just on TV, but also onto the smartphone of the user. Higher brand awareness through multi-screen exposure is now a possibility through ZAPR’s audience buying platform.

TV CAMPAIGN DATA DASHBOARDS

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