Background

Identify your audiences and engage with them

Make TV an interactive platform – Engage with millions of people who are watching your TV content, through their mobile screens, get them to interact and spread the word.

Make marketing dollars count – Promote your TV shows, movies and events to specific audience segments on mobile, like those who are already watching similar shows.

MAKE YOUR MOBILE APP SECOND SCREEN ENABLED

With ZAPR’s technology, identify which of your users are watching your content live and engage with them through your app to build loyalty. Get feedback, questions or social engagements in real-time, while the show is on air. Drive impactful second screen and social TV features.

DRIVE MEDIA RESEARCH FOR YOUR SHOWS

Get prompt feedback by surveying millions of your TV show viewers to understand their preferences. We can help you reach the right TV viewers to ask the right questions.

How was an episode received by the audience?
Did your viewer like the twist in the ending?

Will they tune back to watch the next episode?
What else would they like to watch?

DATA, ANALYTICS AND INSIGHTS

  • ŸGet access to comprehensive viewership data for millions of people across the country.
  • ZAPR’s data repositories are 100 times larger than any other audience measurement platform in India.
  • Detailed geo analytics insight – dive deep into specific geographies and localities and compare your channel’s performance to that of your competitors.

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