Background

Research Agencies

ZAPR platform enables research agencies to reach out to TV viewers in real-time and gauge their response to TV ads and shows instantly through mobile surveys. With access to a much larger respondent base, zooming in to specific segments and conducting more nuanced research is now a possibility.

CONDUCT CAMPAIGN RESPONSE SURVEYS

REACH OUT TO TV VIEWERS

SEGMENT THE RESPONDENTS

SEGMENT THE RESPONDENTS

TV CAMPAIGN PERFORMANCE DASHBOARDS

Track any brand’s TV ad campaign delivery, measure the campaign performance and benchmark its effectiveness against competitor campaigns.

Track ad campaign delivery across 300+ TV channels. Get viewership and exposure metrics for every ad spot.

Compare campaigns against competitor brand campaigns.

ONE SOURCE STUDIES

Leverage ZAPR’s technology to drive one source studies and track a user all the way from awareness to sales. There’s no need to rely on ‘claim’ data anymore; ZAPR detects data any time that your panelists are exposed to any content on TV.

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