Granular TV Viewership Data That Saves Billions Of Business Dollars
Zapr provides Real-time TV viewership data for millions of individuals that conventional measurement systems can’t give. We’re sitting on gigabytes of insights for every single brand in the country that can directly impact their bottom-lines by reducing marketing inefficiencies.
Media Plan Optimization | TV and Ad Viewership | Brand Impact Studies
Speak to our data experts
Swiggy on Zapr Data
“The possibilities are endless. Look at the partnership from a 360 degree perspective.”
Umesh Krishna K
General Manager - Brand Marketing, Swiggy
Watch Swiggy’s testimonial now!
390+
Cities
200+ Billion
TV viewership minutes captured
80,000+
TV commercials analyzed
500+
TV channels analysed
150 Million+
Smartphone user-base
300+
Clients
We bring you TV viewership insights
for all audiences in every geo-market, across any time period.
What This Data Can Do For You
Zapr Engage

Leverage our cross-channel marketing solution to find, reach, and engage your TV audiences on mobile.

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Zapr Insights

Go beyond sample audience data with real-time insights that can transform media strategies.

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Zapr Research

Get precise, scientific, accurate research for media planning and budget optimization.

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Newly launched!
Convex by Zapr: Understand TV viewing behaviour of your app users
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Who do we cater to?
Brands
Target competitor audiences, build reach, conduct brand lift surveys and optimize your media plan and ad spends.
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Agencies
Provide integrated marketing solutions by connecting different advertising silos across traditional and digital channels.
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Broadcasters
Get individual, hyperlocal viewership data analytics of your shows and target viewers on mobile for instant turnout and feedback.
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Researchers
Access accurate data on individual level TV content consumption, get feedback from target groups and track them from awareness to sales.
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Newly launched!
Zapr Daily: Your Daily Dose of TV Commercial Viewership Data
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The League Of Extraordinary
Data-Driven Leaders
“Zapr gives me something about the top 10 – 15% of India which aggregate data based on sample sizes will not tell you.”
Mallikarjun Das, Group CEO, Starcom India
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“Zapr with its rich set of data helped us plan the campaign and reduce the kind of CPMs which we usually see in TV campaigns. It also helped us take real-time decisions to optimize the campaign”
Kaustubh Khare, Brand Head, Behrouz Biryani
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"Looking at the overall picture and as per our research, we reached good brand awareness. More than 60% of our TG (with Zapr campaign) had seen the ad; more than 60% of them could recall the brand tagline."
Anuj Arora, Head of Marketing – India (Home Textiles) at Welspun Group
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Case Studies
Not Just Food, But TV Ad Delivery
Swiggy measures the impact of major TV campaigns on its app users, and gets granular city-level content consumption data for TV media planning.
Pharma I CTR
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Rebel Foods (Formerly Fasoos) Caters to Their Target Group Smartly.
Read how Rebel Foods Worked out the Recipe for Efficient TV Media Planning with Zapr.
Pharma I CTR
READ MORE
Combining Engage, Insights, Surveys
PharmEasy partnered with Zapr to achieve its objective of building brand awareness and analyzing the impact of their brand campaigns both on TV and digital.
Pharma I CTR
READ MORE
READ CASE STUDIES
Customers growing their businesses with Zapr
How do we do it?
Everything you need to know about
Zapr’s Privacy Policy
We firmly believe in the philosophy of ‘privacy by design’ and have upheld this from conception to execution, keeping user privacy protection at our very core. We intend to answer all your concerns on our privacy policy and you can always reach out to us for any further queries.
READ THE FULL POLICY