Granular TV Viewership Data That Saves Billions Of Business Dollars
Zapr provides Real-time TV viewership data for millions of individuals that conventional measurement systems can’t give. We’re sitting on gigabytes of insights for every single brand in the country that can directly impact their bottom-lines by reducing marketing inefficiencies.
Media Plan Optimization | TV and Ad Viewership | Brand Impact Studies
“Zapr with its rich set of data helped us plan the campaign and reduce the kind of CPMs which we usually see in TV campaigns. It also helped us take real-time decisions to optimize the campaign”
"Looking at the overall picture and as per our research, we reached good brand awareness. More than 60% of our TG (with Zapr campaign) had seen the ad; more than 60% of them could recall the brand tagline."
Anuj Arora,Head of Marketing – India (Home Textiles) at Welspun Group
PharmEasy partnered with Zapr to achieve its objective of building brand awareness and analyzing the impact of their brand campaigns both on TV and digital.
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