Make data-driven decisions for your media plans. With access to ZAPR’s massive viewership data repositories, you can now derive deterministic insights on audiences and increase your efficiency in the media-buying process.
ZAPR’s audience platform is the ultimate tool for brands and media companies to identify audiences who have watched their TV commercials; segment audiences based on their media consumption; re-engage with audiences across the mobile, digital and social universe.
Leading publishers are integrating with ZAPR to drive disruptive feature offerings for their user base and to bolster their monetization capabilities. ZAPR is catalysing the shift from TV advertising dollars to mobile advertising, paving the way for higher eCPMs through video and rich media ad formats.
Survey TV viewers in real-time to measure effectiveness of TV brand campaigns and receptiveness to TV shows. Include ZAPR in OneSource studies and track a user through the entire sales funnel: beginning from awareness all the way to purchase.
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