Granular TV Viewership Data That Saves Billions Of Business Dollars
Zapr provides Real-time TV viewership data for millions of individuals that conventional measurement systems can’t give. We’re sitting on gigabytes of insights for every single brand in the country that can directly impact their bottom-lines by reducing marketing inefficiencies.
Media Plan Optimization | TV and Ad Viewership | Brand Impact Studies | Connected TV Technology
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AUTOMATIC CONTENT RECOGNITION | AD TECHNOLOGY
Proprietary ACR (Automatic Content Recognition) and Ad Technology that work seamlessly across smartphone and Connected TV.
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Swiggy on Zapr Data
“The possibilities are endless. Look at the partnership from a 360 degree perspective.”
Umesh Krishna K
General Manager - Brand Marketing, Swiggy
Watch Swiggy’s testimonial now!
600+
Cities
450 billion+
TV viewership minutes captured
1,00,000+
TV commercials analyzed
500+
TV channels analysed
200 million+
Connected Devices User-base
300+
Clients
We bring you TV viewership insights
for all audiences in every geo-market, across any time period.
Our Products
Smart Segments

Exclusive media-consumption based digital audiences to sharpen digital targeting.

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Convex

Understand how your app users are watching TV.

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Broadcaster Package

TV viewership insights and cross-screen engagement.

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Audience Analysis

Brand lift surveys and TG research for efficient media planning.

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Newly launched!
Target exclusive media-consumption based digital audiences via DMPs!
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The League Of Extraordinary
Data-Driven Leaders
“Zapr gives me something about the top 10 – 15% of India which aggregate data based on sample sizes will not tell you.”
Mallikarjun Das, Group CEO, Starcom India
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“Zapr with its rich set of data helped us plan the campaign and reduce the kind of CPMs which we usually see in TV campaigns. It also helped us take real-time decisions to optimize the campaign”
Kaustubh Khare, Brand Head, Behrouz Biryani
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"Looking at the overall picture and as per our research, we reached good brand awareness. More than 60% of our TG (with Zapr campaign) had seen the ad; more than 60% of them could recall the brand tagline."
Anuj Arora, Head of Marketing – India (Home Textiles) at Welspun Group
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Case Studies
Not Just Food, But TV Ad Delivery
Swiggy measures the impact of major TV campaigns on its app users, and gets granular city-level content consumption data for TV media planning.
Pharma I CTR
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Rebel Foods (Formerly Fasoos) Caters to Their Target Group Smartly.
Read how Rebel Foods Worked out the Recipe for Efficient TV Media Planning with Zapr.
Pharma I CTR
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Combining Engage, Insights, Surveys
PharmEasy partnered with Zapr to achieve its objective of building brand awareness and analyzing the impact of their brand campaigns both on TV and digital.
Pharma I CTR
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READ CASE STUDIES
Customers growing their businesses with Zapr
How do we do it?
Everything you need to know about
Zapr’s Privacy Policy
We firmly believe in the philosophy of ‘privacy by design’ and have upheld this from conception to execution, keeping user privacy protection at our very core. We intend to answer all your concerns on our privacy policy and you can always reach out to us for any further queries.
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