Plug into millions of TV viewing minutes across 650+ TV channels via interactive analytics dashboards. Compare TV channels, shows and brand ad campaigns on a daily, weekly and monthly basis.
Identify and segment your markets based on content preferences and affluence indicators across premium content on HD channels, high-end to low-end smartphones, and highly granular locations.
Dive deeper into media consumption data among specific locations and engage customized markets, from niche socio-cultural pockets to larger states and regional language belts.
Boost your brand messaging by engaging audiences who have not watched enough of your TV commercials (frequency building), are unfamiliar with your ad (incremental reach) or viewers of competitor brands to win top-of-mind recall.
Sync TV commercials with powerful calls-to-action on mobile! Turn offline campaigns into measurable lead generation.
Identify your client’s target audiences based on their TV consumption, target the same TV audiences directly on mobile without spending heavily on TV.
Engage TV viewers online across any app they use. Reach them on effective social media platforms such as YouTube and Facebook and save 60% of costs compared to non-targeted digital campaigns.
Amplify brand message on different mediums. Put multiple screens to use and deliver faster and high impact messages among audiences as they watch live events on TV.
Identify target audiences based on TV consumption, conduct surveys to find out content preferences, brand affinities, demographics and more. Get actionable insights on where to place your TV ads to reach them on the most optimized shows and time-slots.
Zapr can also help you plan media campaigns according to the preferences of your brand’s existing customers and reach them on multiple screens.
Measure brand awareness, ad recall and purchase intent among TV audiences, find out how people are watching your client’s shows on TV by reach, time-spent and geographic distribution. Compare data between viewers and non-viewers, and present real impact numbers to your clients!