Directly impact TV turnout and get viewers to switch channels by targeting relevant content on mobile
Get instant feedback: tweak current shows or create new content based on real-time viewership trends
Monitor your channel viewership on a daily, weekly, monthly basis. Find out who is watching your shows - where do they come from? how long do they stay? what time do they tune in?
Keep track of how your content is performing compared to competitor channels. Measure your share of TV audiences and determine the price of your ad spots.
Reach viewers in both broad markets or niche geographies and socio-cultural-regions (SCRs). Engage with different language markets even within the same states.
Get granular data even for TV channels which have a smaller viewership base.
Identify your competition's audiences and directly engage them with your promos on their mobiles.
Reach people who regularly watch TV during your show timings (eg: primetime) and increase their chances of tuning into your channel.
Identify people most likely to be interested in your content based on TV consumption preferences. For example, target viewers of sports channels to boost awareness for a sports league aired on your channel.
Engage audiences who regularly watch your shows. Keep them engaged with promos and interactive content on their mobiles.
Catch the interest of audiences dropping off and migrating to other channels. Target them with content they missed and increase their inclination to switch back.
Accurately identify show viewers and conduct mobile surveys to understand what they like or don't like about your content.
Track the performance of your TV campaigns. Measure unique reach and frequency of ad exposure across any genre, channel and time slot - primetime vs. non-primetime, weekdays vs. weekends. Find your target group based on TV content consumption, and target only them with surveys for your new show.
