CASE STUDIES
Tata Motors Engages Live FIFA viewers at Key Football Moments
Read how Tata Motors, a leading automobile brand, stayed away from the clutter on TV and instead engaged on second-screen with innovative moment marketing.
Britannia Engages 2 Million Live Viewers at Big Cricket Moments
The leading food company wanted the message of their 100-year milestone to reach a large audience and decided to execute moment marketing across screens during the Asia Cup 2018.
Embassy Group Integrates TV and Mobile Marketing
Read how Embassy Group ramped up their digital marketing in an industry which sees long sales cycles, by syncing TV commercials with mobile ads
Max Bupa Generates 41% Higher Prospects for 'GoActive' Health Insurance
Max Bupa opts for a cross-media solution that would help find their priority TV segments and sync ongoing TV exposure with deterministic engagement on mobile.
How 1,00,000 TV Commercial Viewers Made Snap Decisions for a Holiday at Club Mahindra
India may have been ranked the fourth most holiday deprived country, but the kind of engagement Club Mahindra Holidays got with a highly targeted campaign suggests that the trends are changing.
How Dell Bridged Offline TV with Targeted Engagement on Mobile
Zapr’s campaign with Dell India effectively complemented the brand’s 360 degree marketing plan for India’s biggest festive seasons.
Raymond: The Complete Mobile Campaign with Zapr Media Labs
The brand reached out to an unusual mix of audiences and the campaign achieved huge engagement by deploying advanced identification and targeting parameters.
How 3,00,000 People Tuned into Sony ‘Super Dancer’ on TV after Engaging on Mobile
Sony generated recall and awareness for the show among individuals who've already watched its promos and maximized share-of-mind by engaging other dance reality show viewers.
How TV-to-mobile Targeting Works: Urbanclap Gets TV Ad Viewers to Download their App
In a campaign with India’s leading services app UrbanClap, we reached out to people who watched the brand’s ads on mobile at the same time that they ran on broadcast TV.
Zapr Delivers Incremental Reach over Godrej No.1 TV Plan
Godrej reached audiences who had never watched their TV ads; more than 70% completed video views on mobile among targeted SECs.
Star Plus Converts 170,000+ Unique TV Viewers for New Season of TGILC
Star Plus media agency Mindshare approached Zapr to run a parallel mobile campaign that would complement TV spends to target viewers of competitor shows and lead them to tune in for the show.
Hewlett-Packard India Garners 430,000+ Incremental Reach over TV Campaign in Priority Markets
Zapr and PHD Media designed a second-screen targeting strategy that would penetrate into HP’s priority markets and simultaneously outsmart competition.
Jewellery Brand Orra Engages 1 Million on Anniversary Sale
Orra effectively engaged with more than 1 million smartphone users who watched the most recent jewellery ads on TV including Orra ads.
Colors Shakti Boosted Loyalty among Indian TV Viewers and Bumped Offline Viewership up by 25%
Colors worked with Zapr to win back show lapsers who drifted to competitor shows and converted them back to Shakti loyalists through targeted ads on mobile.