CASE STUDIES
Tata Motors Engages Live FIFA viewers at Key Football Moments
Read how Tata Motors, a leading automobile brand, stayed away from the clutter on TV and instead engaged on second-screen with innovative moment marketing.
Britannia Engages 2 Million Live Viewers at Big Cricket Moments
The leading food company wanted the message of their 100-year milestone to reach a large audience and decided to execute moment marketing across screens during the Asia Cup 2018.
Pharma I CTR
Embassy Group Integrates TV and Mobile Marketing
Read how Embassy Group ramped up their digital marketing in an industry which sees long sales cycles, by syncing TV commercials with mobile ads
Pharma I CTR
Max Bupa Generates 41% Higher Prospects for 'GoActive' Health Insurance
Max Bupa opts for a cross-media solution that would help find their priority TV segments and sync ongoing TV exposure with deterministic engagement on mobile.
Pharma I CTR
How 1,00,000 TV Commercial Viewers Made Snap Decisions for a Holiday at Club Mahindra
India may have been ranked the fourth most holiday deprived country, but the kind of engagement Club Mahindra Holidays got with a highly targeted campaign suggests that the trends are changing.
Pharma I CTR
How Dell Bridged Offline TV with Targeted Engagement on Mobile
Zapr's campaign with Dell India effectively complemented the brand's 360 degree marketing plan for India's biggest festive seasons.
Pharma I CTR
Raymond: The Complete Mobile Campaign with Zapr Media Labs
The brand reached out to an unusual mix of audiences and the campaign achieved huge engagement by deploying advanced identification and targeting parameters.
Pharma I CTR
How 3,00,000 People Tuned into Sony 'Super Dancer' on TV after Engaging on Mobile
Sony generated recall and awareness for the show among individuals who've already watched its promos and maximized share-of-mind by engaging other dance reality show viewers.
Pharma I CTR
How TV-to-mobile Targeting Works: Urbanclap Gets TV Ad Viewers to Download their App
In a campaign with India's leading services app UrbanClap, we reached out to people who watched the brand's ads on mobile at the same time that they ran on broadcast TV. Pharma I CTR
Pharma I CTR
Zapr Delivers Incremental Reach over Godrej No.1 TV Plan
Godrej reached audiences who had never watched their TV ads; more than 70% completed video views on mobile among targeted SECs.
Pharma I CTR