CASE STUDIES
PharmEasy Uses TV Attribution Insights To Create Efficient TV Plan.
PharmEasy partnered with Zapr and got attribution insights of
their TV campaign performance among app users. They used
these insights along with first party TV viewership data to build an efficient TV media
plan.
Not Just Food, But TV Ad Delivery
Swiggy measures the impact of major TV campaigns on its app users, and gets granular city-level content consumption data for TV media planning.
CarDekho Removes Duplication in TV Plan To Maximize Reach.
CarDekho partnered with Zapr for TV viewership insights on their app users. This helped them create an effective TV media plan, and saved 40-60% spends in prime time for their TV campaign!
Rebel Foods (Formerly Fasoos) Caters to Their Target Group Smartly.
Read how Rebel Foods Worked out the Recipe for Efficient TV Media Planning with Zapr.
Britannia Engages 2 Million Live Viewers at Big Cricket Moments
The leading food company wanted the message of their 100-year milestone to reach a large audience and decided to execute moment marketing across screens during the Asia Cup 2018.
Embassy Group Integrates TV and Mobile Marketing
Read how Embassy Group ramped up their digital marketing in an industry which sees long sales cycles, by syncing TV commercials with mobile ads
Max Bupa Generates 41% Higher Prospects for 'GoActive' Health Insurance
Max Bupa opts for a cross-media solution that would help find their priority TV segments and sync ongoing TV exposure with deterministic engagement on mobile.
How 1,00,000 TV Commercial Viewers Made Snap Decisions for a Holiday at Club Mahindra
India may have been ranked the fourth most holiday deprived country, but the kind of engagement Club Mahindra Holidays got with a highly targeted campaign suggests that the trends are changing.
How Dell Bridged Offline TV with Targeted Engagement on Mobile
Zapr's campaign with Dell India effectively complemented the brand's 360 degree marketing plan for India's biggest festive seasons.
Raymond: The Complete Mobile Campaign with Zapr Media Labs
The brand reached out to an unusual mix of audiences and the campaign achieved huge engagement by deploying advanced identification and targeting parameters.
How 3,00,000 People Tuned into Sony 'Super Dancer' on TV after Engaging on Mobile
Sony generated recall and awareness for the show among individuals who've already watched its promos and maximized share-of-mind by engaging other dance reality show viewers.
How TV-to-mobile Targeting Works: Urbanclap Gets TV Ad Viewers to Download their App
In a campaign with India's leading services app UrbanClap, we reached out to people who watched the brand's ads on mobile at the same time that they ran on broadcast TV. Pharma I CTR
Zapr Delivers Incremental Reach over Godrej No.1 TV Plan
Godrej reached audiences who had never watched their TV ads; more than 70% completed video views on mobile among targeted SECs.