Identify individuals who go to cinemas and find their taste in content. Track TV viewing history to find genre preferences.
Evaluate the effectiveness of your movie promos among target audiences and create attractive trailers.
Identify moviegoers using mobile surveys and find out what makes them go for the cinema experience.
Target promos among people who watch a lot of content from specific actors, actresses or directors.
Target movie ads to light, moderate or heavy viewers of specific genres.
Engage people who have watched prequels or spin-offs and ensure they come back for the next experience.
Identify viewers of specific language content based on TV consumption history, and target promos for movies in the same language.
Map the journey of moviegoers from trailer viewership to in-cinema. Measure the ultimate Return Of Investment (ROI) for movie promo campaigns .
Use innovative audio recognition technology to determine ad viewership in cinemas: Can advertisers ensure their ads were played on screen? Did people leave the cinema hall between ads?