RESEARCHERS

Access accurate data on individual level TV content consumption, get feedback from target groups and track them from awareness to sales.

PLAN

Get accurate data on individual level TV content consumption

ACT

Accurate surveys and instant responses on content preferences and brand lift studies for target groups

EVALUATE

Track a user all the way from awareness to sales. No need to rely on 'claim' data anymore

  • PLAN
Our offerings on data analytics, TV targeting and consumer research are uniquely tailored to provide actionable insights and real-time solutions
Analyze TV consumption in real-time

The largest reposity in India and worldwide offers you data on how people consume TV content.

Get viewing patterns of your target audiences

Understand the media consumption patterns of people who buy from specific brands and get in-depth market insights.

Compare performance among industry competitors

Find share of voice among industry players across broadcasters, brands and media agencies. Get data insights on spends, audience share and more.

Target mobile surveys among TV audiences

Engage TV viewers with mobile surveys and measure awareness, recall and intention among target segments:
Do you recall watching this ad recently on TV?
Would you consider buying this new product?
Have you been watching this TV serial in the past one month?
Will you be interested in watching this new show?

Drive actionable insights using real-time mobile surveys

Map how people consume media across offline and online platforms. For example, analyze incremental reach or find out the exact frequency of exposure among audiences.

Post campaign analysis for brand TV campaigns

Measure real impact of TV spends. Determine viewers exposed to TV campaigns and get precise data on brand recall, awareness and purchase intention.

Map out customer journeys

Identify the users exposed to offline ads and track them until they convert into buyers.

Mallikarjun Das
Group CEO, Starcom India
"I really wanted to know at a very granular level, using big data, what the Indian consumer was actually viewing. And I think Zapr really came out with that solution…"
Cutting edge solutions for
150 brands across FMCG, automobile, durables and services.