In-house Audio Content Recognition Technology
We find unique signatures (fingerprint) in a snippet of audio that is robust enough to withstand environment noise, physical recording locations and audio quality degradation.These fingerprints are sent to our servers and matched against media content.
Zapr’s Software Development Kit (SDK)
Zapr’s Software Development Kit is the only product globally that can simultaneously analyze media consumption data and run targeted ads, with negligible effect on phone battery and data usage.As of today, Zapr SDK has a footprint on more than 200M devices globally.
In-house Ad Technology Platform
Executes Real-Time Bidding (RTB) across hundreds of ad exchanges, networks and direct publishers for profiled users. Extremely optimized low latency systems, getting the most.